France to Require 'Shrinkflation' Labels on Shop Items by 2024
• France plans to introduce a rule in 2024 requiring shops to inform consumers when products undergo "shrinkflation" - reducing quantity without lowering price • This action aims to address "scandalous" shrinkflation amid high inflation and a cost-of-living crisis in France • The economy minister previously slammed shrinkflation as a "scam" and promised government action for better consumer information • The new rule will require clear labels indicating reduced product weight and increased cost per kilo • Distributors, not manufacturers, will be responsible for adding these mandatory labels