Carrefour Calls Out Shrinkflation With New Labels Highlighting Hidden Price Hikes
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French grocery chain Carrefour has added "shrinkflation" labels to products that have gotten smaller but more expensive.
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The labels call out the price increases from suppliers despite easing raw material costs.
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Carrefour added the labels to 26 products including Lipton Iced Tea, Pepsi, Lindt chocolates, and baby formula.
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The goal is to pressure manufacturers to rethink their pricing policies before upcoming negotiations.
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Shrinkflation increases during high inflation as brands quietly shrink package sizes rather than hike prices.