- Meta Platforms, formerly known as Facebook, is exploring the development of artificial intelligence (AI) products to assist creators in connecting with their fans.
- CEO Mark Zuckerberg mentioned the potential use of AI agents or chatbots to facilitate interactions between creators and their audiences.
- The company aims to create experiences that enable people to connect with the creators they admire and help creators build and nurture their communities.
- The specific AI products and features that Meta Platforms plans to develop for this purpose were not disclosed.
- This move aligns with Meta's broader strategy of focusing on the creator economy and enhancing user experiences on its platforms.
Meta is planning to introduce AI chatbots with various personas, including sassy ones like "Bob the robot," to engage younger users on Facebook and Instagram. These chatbots may also be used by celebrities and creators, and other personas like "Alvin the Alien" and "Gavin" are being developed as well.
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Tech giant Meta (formerly Facebook) is targeting Gen Z with a range of AI features including chatbots with personalities, AI-generated stickers, and AI personalities based on celebrities, but experts are divided on whether this strategy will be successful in capturing the attention and dollars of the demographic.
Meta CEO Mark Zuckerberg discussed the company's metaverse strategy at the Meta Connect 2023 event, highlighting the importance of AI in their products and partnerships with Qualcomm. The newly announced Quest 3 headset offers improved features but faces challenges due to its higher price compared to its predecessor. Meta's Ray-Ban smart glasses have seen improvements and the company is focused on expanding its services and enterprise applications. AI is also a key focus for Meta, with the inclusion of AI assistants and the establishment of an AI Studio for developers. Overall, Meta aims to deliver high-quality hardware and improve user experiences in the XR space.
Meta's AI characters, which include famous celebrities playing fictional roles, are essentially just standard chatbots that interact with users through messaging platforms like Facebook Messenger, Instagram, and WhatsApp. However, their limited contextual reactions and reliance on pre-recorded video undermine the experience and raise questions about privacy and data.