EA Sports Rebrands Iconic FIFA Game as 'FC' After Licensing Talks Break Down with FIFA
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EA Sports has rebranded its iconic FIFA football video game franchise as FC (Football Club) after nearly 30 years, marking a major shift.
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The rebrand comes after a breakdown in licensing negotiations between EA and FIFA, with EA wanting more creative freedom.
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EA plans to expand the FC brand beyond just the video game into wider football culture through investments and partnerships.
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FIFA plans to create new football video games with other developers, but has yet to announce concrete plans.
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Despite the name change, FC 24 retains licenses and gameplay similar to FIFA, aiming to provide an authentic football simulation experience.