Flavored and Colored Spirits Attract India's Young Urban Drinkers
-
Brands are launching flavored and colored alcohols like pink vodkas, citrus gins to cater to young urban drinkers looking for unique experiences.
-
Radico Khaitan recently launched a pink vodka, adding to their lineup of vodkas in flavors like orange, apple, lemon, etc. Flavored vodka is 65% of their total vodka sales.
-
John Distilleries makes cinnamon flavored Fireball whisky and gins with Indian flavors like Roulette and citrus flavors like Malhar Citrus.
-
Piccadily Distilleries launched a 3 year old rum made from cane juice, unlike molasses rums, after success of its 12 year old rum.
-
Flavored alcohols simplify cocktails. While the category is still small, brands see sustained urban demand going forward.