Web3 Goes Mainstream as Companies Embrace Blockchain to Enhance Systems, Not Disrupt Them
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Web3 is shifting from a revolutionary ideology to being embraced by incumbents as an accelerator to enhance existing systems, not replace them. Starbucks' Odyssey program is a prime example.
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NFTs are moving from general speculative investments to utility-based use cases like proving ownership of digital and physical assets.
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Stablecoins now facilitate over $11 trillion in onchain transactions, showing the growing real-world value of tokenization.
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Rather than closed ecosystems, open and interoperable networks like Project Guardian will enable new digital asset use cases across platforms.
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Companies should assess where Web3 can address trust deficits and unlock liquidity, then find partners across industries to build strong ecosystem network effects.