FTC Rules Intuit Misled Users with TurboTax Free Ads, Company Plans Appeal

FTC judge ruled Intuit broke law by advertising TurboTax as “free” when it was not free for most users
Intuit must stop promoting TurboTax as “free” unless all conditions are clearly displayed
Intuit plans to appeal, says FTC ruling is “predetermined” and “groundless”
FTC says Intuit ads were deceptive as TurboTax was not free for about two-thirds of taxpayers
Intuit already paid $141 million in settlement over “free” ads in separate case with states

arstechnica.com

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9/1/2023

TurboTax’s free filings deceived customers, FTC judge rules

The Federal Trade Commission has won a victory in its investigation into Intuit's TurboTax advertisements, with a judge ruling that the company deceptively promoted the product as free.