FTC Unanimously Rejects ESRB Facial Recognition Tool for Age Verification
- ESRB's facial recognition age verification tool proposal rejected by FTC in a 4-0 vote
- Tool aimed to verify ages under COPPA law to get parental consent for data collection on minors
- FTC cited privacy, accuracy, and deepfakes as main concerns raised by opponents
- ESRB partnered with Yoti and SuperAwesome last year to develop the technology
- FTC said ESRB can refile the application in the future