Nubank Leads Fintech Disruption in Brazil with 85M Customers, Crypto Offerings, and Pix Adoption
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Nubank was founded in Brazil in 2012 to provide a mobile-first banking alternative with better customer service than traditional banks. It now has over 85 million customers.
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Nubank's focus on customer experience has helped it become the largest fintech company in Latin America, with a valuation around $35 billion.
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Nubank launched Bitcoin and Ether trading in 2021 and created its own cryptocurrency called Nucoin in 2022, showing its bullish stance on crypto.
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Nubank has played a major role in adopting Pix, Brazil's instant payment system that has helped the country leapfrog other economies in financial innovation.
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Founder David Vélez sees trends like blockchain, open banking, AI, and global real-time payments shaping the future of finance, especially in emerging markets like Brazil.