Samsung's Galaxy S24 Looks Familiar as Company Follows Apple's Lead
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The Galaxy S24 series look like the Galaxy S23 series, which look like the Galaxy S22 series. Judging by early renders, the S24 phones resemble their S23 equivalents.
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The Galaxy S24 Ultra is taking design cues from Apple's iPhone 15 Pro Max, like adopting a 5x zoom camera and titanium frame. Samsung seems inspired by Apple.
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Samsung may limit the best chip (Snapdragon 8 Gen 3) to only the S24 Ultra, similar to how Apple gave the latest chip only to iPhone 14 Pro.
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Samsung and Apple took very different paths to success but now make similar phones - Galaxy is more reliable like iPhone, while iPhone gets more features.
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Samsung's conservative approach to phones has pros (more reliable) and cons (less exciting). The company seems to be emulating Apple's iPhone strategy.