Capcom President Hints at Raising Game Prices to $70, Citing Rising Development Costs

Capcom's president says game prices are too low, citing rising dev costs
He suggests raising prices is a "healthy business model" to increase wages and attract talent
Capcom has not yet raised prices to $70 like some other publishers
The president's comments indicate Capcom may raise game prices soon
He also said Capcom would decline acquisition offers, preferring organic growth over mergers

eurogamer.net

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9/26/2023

Capcom President Floats Game Price Hikes to $70 Amid Rising Costs

Capcom president Tsujimoto argues that video game prices are too low compared to the increase in development costs, suggesting that raising game prices would be a necessary move for the industry's sustainability.