Garage Beer Becomes Top Craft Light Beer by Bringing Nostalgic Taste to Backyard Hangouts
-
Garage Beer is the fastest growing light beer in the U.S., up 252% in the past year. It's now the #1 craft light beer in OH, KY, and IN.
-
Garage Beer founder Andrew Sauer created it after noticing light beer's absence in craft beer. The name comes from socializing with friends in garages during the pandemic.
-
Garage Beer launched in Jan 2023 after acquiring the name from another brewery. It's now among the Top 250 Brands.
-
Garage Beer targets dads hanging out in garages. Their marketing uses humor and promotes virally, like their Cuyahoga Catch.
-
The brand taps into nostalgia for classic light beers. Sauer hopes it brings people together in garages as a "third space."