Google Shifts Priorities From Assistant to New AI Despite Past Struggles to Maintain Focus
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Google Assistant was a huge priority and drove many Google products from 2016-2020, but support faded by 2021.
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Building new things excites Google more than maintaining existing services.
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Assistant hit limits before large language models (LLMs) emerged.
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Gemini feels like a new push with the potential of LLMs, but will Google maintain focus?
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Google succeeds when it rallies around a company-wide priority, but some efforts still failed.