Loud and Proud: Gen Z Embraces Open Budget Talk as Costs Soar
• "Loud budgeting" encourages openly discussing financial constraints rather than overspending out of awkwardness • The trend comes from a TikTok video that now has 1.4 million views and 10.8 million views on #loudbudgeting • It reflects a change in attitudes and more realistic money conversations, especially among Gen Z facing economic challenges • Being vocal about budgeting adds accountability and is often necessary during the cost of living crisis • While societal stigma around money persists, trends promoting financial openness can help normalize frugality