Beware of 'AI Washing': Companies exaggerating generative AI claims to dupe customers
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Companies like Automators AI are deceiving consumers by falsely claiming to use AI when they actually don't. This "AI washing" scams customers out of money.
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Businesses want to appear innovative and avoid falling behind, so they may exaggerate their use of buzzy new tech like generative AI without fully utilizing it.
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It's hard to regulate generative AI claims since the tech is ambiguous and not easily audited. The FTC is trying to curb deception with warnings.
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Consumers should watch for red flags like slow service and ask vendors technical questions if claims seem dubious.
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As the AI market matures, customers may become more discerning, but some will still fall prey to hype and exaggeration around new tech.
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