Platforms Face Growing Pains as AI Content Proliferates
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Generative AI is making it easier to produce synthetic media like fake images and videos, which social media platforms then spread widely.
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As generative AI becomes more common, platforms will have to take on an even bigger role as content curators to manage the glut of AI-generated content competing for limited user attention.
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Platforms could change their algorithms to favor human creators over AI, but past attempts to make changes have often backfired.
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More transparency and oversight of platform algorithms could help assess and address harms to vulnerable groups like teenagers.
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Requiring content labels for AI-generated posts may help but won't solve the problem long-term as AI gets better at evading detection.