Posted 2/1/2024, 10:40:00 AM
German Beer Sales Resume Long-Term Slide, Dropping 4.5% in 2022
- German beer sales dropped 4.5% in 2022 to 8.4 billion liters, resuming a long-term downward trend
- Domestic sales inside Germany fell 4.2% to 6.9 billion liters, over 80% of total sales
- Exports also dropped - 5.9% overall, with a 2.6% drop in sales to the EU and 9.6% drop in sales to other countries
- German brewers have struggled with declining sales for years - 2022 sales were 11.3% lower than 2013 and 25.3% lower than 1993
- Factors driving the declines include health concerns and other trends reducing beer consumption