Getty Images CEO Sees Promise and Peril in AI Image Generation
• Getty Images CEO Craig Peters sees potential benefits but also dangers from AI generative technology like deepfakes. He's concerned some want to automate creators away.
• Getty is trying to get ahead of the issue by partnering with Nvidia on an AI system trained only on commercially licensed Getty images.
• The system will compensate Getty contributors whose work was used and put controls in place to prevent harmful uses.
• Peters argues AI will make human creators even more important as everyone can create images, but meaningful, quality images still require skill.
• He warns that without regulation, some may exploit AI in ways that eliminate jobs or create social harms. Peters wants standards so AI benefits society.