Glenlivet Launches 50-Year Whiskey Collection with AI-Designed Labels and Ownership NFTs for 200th Anniversary
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The Glenlivet distillery has launched a 50-year-old whiskey collection called "The Twelve Elements" to celebrate its 200th anniversary.
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Each whiskey in the collection is paired with a unique NFT on the Ethereum blockchain as a digital certificate of ownership.
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Generative AI was used to create one-of-a-kind label designs for each whiskey bottle based on its respective "element."
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The collection highlights Glenlivet's embrace of new technologies like blockchain and AI while honoring its heritage.
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An auction for the collection begins February 21st, with prices expected to surpass $43,000 per bottle.