Posted 2/23/2024, 4:54:30 PM
Indian Companies Resume Overseas Business Travel as Destinations Court Lucrative MICE Market
- Corporate travel from India resuming after 3-year pandemic hiatus; overseas destinations like Hong Kong, Moscow, Dubai actively promoting MICE offerings to attract Indian companies
- Sectors like BFSI, pharma, construction, gems and jewelry showing strong demand; new-age tech companies also emerging source market
- Destinations developing India-specific promotions and offers; easier visas being introduced to boost MICE travel
- Locations beyond APAC region like Turkiye, Scandinavia, Iceland also see growth potential from India MICE
- MICE events evolving towards more immersive, engaging experiences rather than standard agendas