Smartphone Market Returns to Growth After 2+ Years Behind Strong Emerging Market Rebound and New iPhone Launch
• Global smartphone market returned to growth in October after over 2 years of decline • Growth helped by recovery in emerging markets like Middle East, Africa, China, and India • Apple's launch of iPhone 15 series also contributed to growth • Developed markets with high smartphone saturation slower to recover • Research firm Counterpoint expects global smartphone market to continue growing in Q4 2022 and coming quarters