Google and Yahoo Announce New Anti-Spam Measures to Protect Email Users from Unwanted Messages

Google announced new requirements for bulk email senders to help fight spam. Starting in 2024, senders of over 5,000 emails per day to Gmail will need to authenticate messages and enable one-click unsubscribes.
Google will enforce a "clear spam threshold" to prevent Gmail users from being bombarded with unwanted messages. This threshold is an "industry first" according to Google.
Yahoo will also implement the new anti-spam measures in early 2023 to protect its users.
Over the years, Google and others have tried various tactics to combat email scammers and spammers who constantly adapt.
While long overdue, these new measures from Google may help reduce inbox spam and protect users from phishing attempts.

engadget.com

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Posted 10/3/2023, 6:59:00 PM