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Apple Unveils iPhone 15 Lineup with New Colors, USB-C, 48MP Camera, and More

  • New iPhone 15 lineup comes in pink, has USB-C port, and Dynamic Island on all models
  • iPhone 15 has 48MP camera, brighter flash, improved battery life
  • iPhone 15 Pro models add new Action button for shortcuts, always-on display
  • iPhone 15 Pro has new ultra-wide camera, 4x optical zoom range
  • iPhone 15 Pro starts at $999, iPhone 15 Pro Max at $1,199
cnet.com
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Apple is facing significant production issues with the camera sensors and titanium chassis for the iPhone 15 models, which may impact availability, according to analyst Ming-Chi Kuo. Additionally, the iPhone 15 Pro Max is experiencing delays in manufacturing, potentially causing problems for early upgraders.
Apple is expected to unveil the iPhone 15 series with camera upgrades as the standout feature, including improved dynamic range, periscope telephoto lens, and a USB-C port.
The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple will be announcing the iPhone 15 series at an event on September 12, with features including a USB-C port, a titanium frame for the Pro models, and upgraded camera specifications.
Apple is set to unveil the iPhone 15, but there are concerns about potential price hikes for the Pro-level models, while new features may include a shift to USB-C, camera upgrades, color differentiation, and a refresh to the Apple Watch lineup.
Verizon is offering new customers and existing customers adding a new line the opportunity to get the iPhone 15 Pro for free or up to $1,000 off any iPhone 15 model with a trade-in, while existing customers can upgrade and get up to $830 off the new iPhone 15 lineup with select trade-in on qualified Unlimited plans; Verizon is also offering deals on Apple Watch Series 9 and accessories.
Apple unveiled the iPhone 15 with multiple minor changes that collectively represent a positive step forward, including high-end camera and processor upgrades, a new telephoto-style lens with 5x optical zoom, the transition to USB-C, enhanced connectivity and Wi-Fi capabilities, and the addition of Roadside Assistance to its satellite-based SOS services.
Apple has launched its iPhone 15 lineup, which includes the high-end iPhone 15 Pro and Pro Max models, but rival phones from Samsung, Google, and OnePlus offer similar or better specifications.
Apple's online store is temporarily down ahead of the highly anticipated iPhone 15 and iPhone 15 Pro pre-orders, which will be available in various colors and storage capacities, starting at $799, and followed by a launch on September 22.
Apple is experiencing strong demand for various models of the iPhone 15, not just the higher-end Pro versions, according to J.P. Morgan analyst.
The iPhone 15 lineup, featuring design changes and a switch to USB-C charging, has been met with strong pre-orders and long lines at stores around the world, suggesting that many people are eager to upgrade their devices.
The iPhone 15 Pro brings numerous improvements compared to previous models, including a lighter titanium build, an Action button for programming shortcuts, a USB-C port, and upgraded cameras, making it a more appealing option for those looking for faster performance and a better camera. However, it may not be necessary to upgrade if you already have an iPhone 14 Pro or newer, as the improvements may have niche uses and may not significantly impact the daily experience.