Posted 4/16/2024, 4:07:42 PM
Google Unveils New AI Tools to Help Advertisers Craft Visual Ads
- Google Ads introduced new generative AI tools to help advertisers create high-quality images for Demand Gen campaigns using text prompts
- The AI-powered creative features aim to enhance visual storytelling across Google's platforms like YouTube and Discover
- Advertisers can provide text prompts to generate original, on-brand images tailored to their marketing needs
- Google emphasized its commitment to developing this AI technology responsibly with fairness, privacy, and security principles
- The tools allow brands to experiment with more visual concepts to better engage audiences in premium Google ad environments