Google Grapples with Spam in New AI-Powered Search Results
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Google's new AI-generated search results (SGE) are showing spammy and malicious links, similar to issues with regular search results.
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SGE results are surfacing junk content for long-tail, low competition keywords, according to research from Lily Ray.
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The spam links are from new domains trying to manipulate local and branded search results.
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Ray saw these malicious SGE results in Google Labs, not the public SGE test, but it's unclear if public users are safe.
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Google says its spam filters and policies remove bad results, but spammers keep evolving; users should closely examine URLs before clicking.