Posted 3/18/2024, 7:14:13 AM
Google drops Fitbit branding, consolidates under Google Fitbit - reflecting deeper integration 3 years after acquisition
- Google is retiring "Fitbit by Google" branding in favor of just "Google Fitbit"
- The dotted Fitbit logo will no longer be appended with the Fitbit name
- This rebranding comes 3 years after Google acquired Fitbit
- The rebranding reflects Google's move to a more cohesive product strategy
- We may see deeper Fitbit feature integration with Pixel Watch due to this