Google Launches AI-Powered Demand Gen Ads to Target YouTube and Google Users

Google launched Demand Gen Campaigns, using AI to create targeted video and image ads on YouTube and Google to compete with social media advertising.

Demand Gen utilizes 15-second video ads and image carousels tailored for platforms like YouTube and mobile.

Demand Gen applies AI to identify "lookalike" target audiences similar to a brand's customers.

Demand Gen aims to help advertisers as viewing shifts from Facebook/Instagram to YouTube due to "social media fatigue."

Demand Gen officially rolled out worldwide on October 10, replacing Google's previous Discovery ads product.