Google Launches AI-Powered Demand Gen Ads to Target YouTube and Google Users
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Google launched Demand Gen Campaigns, using AI to create targeted video and image ads on YouTube and Google to compete with social media advertising.
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Demand Gen utilizes 15-second video ads and image carousels tailored for platforms like YouTube and mobile.
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Demand Gen applies AI to identify "lookalike" target audiences similar to a brand's customers.
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Demand Gen aims to help advertisers as viewing shifts from Facebook/Instagram to YouTube due to "social media fatigue."
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Demand Gen officially rolled out worldwide on October 10, replacing Google's previous Discovery ads product.
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