Posted 3/27/2024, 3:59:54 PM
Google Blocks Billions of Bad Ads in 2023 Using New AI Tool and Policy Expansions
- Google blocked 5.5 billion bad ads in 2023, with "abusing the ad network" being the top policy violation
- Leveraged new AI tool Gemini for over 90% of ad policy enforcement
- Launched new policies like Limited Ads Serving to protect users from questionable advertisers
- Restricted almost 7 billion ads in content areas like gambling, adult content, healthcare
- Took measures to ensure election ad integrity like identity verification and targeting restrictions