Microsoft Bombards Chrome Users with Persistent Edge and Bing Ads, Despite Backlash
• Microsoft is pushing pop-up ads and banners to Chrome browser users on Windows, trying to get them to switch to Edge browser and Bing search
• The pop-ups are persistent and some users complain they seem like malware, though Microsoft says users should only see them once
• Microsoft touts providing "choice" but many see the pop-ups as aggressive marketing that blurs the line between ads and OS notifications
• There's irony with regulators scrutinizing Big Tech even as dominant Microsoft tries persuading users away from market leader Google
• For now Chrome and Google Search users will likely have to ignore the pop-ups, unless they actually want to switch to Microsoft's offerings