Google Launches New AI Tools to Help Retailers, But Questions Remain About Impact
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Google Cloud launched new AI products for retailers, including Conversational Commerce Solution to power chatbots and Catalog and Content Enrichment to generate product info.
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The tools leverage models like PaLM and Imagen and can be customized with retailers' data.
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There are concerns around AI hallucinations in product descriptions and images, but Google says human review helps address this.
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Google launched a retail-specific edge device to run AI apps locally in stores without internet connectivity.
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Big retailers like Walmart and Amazon are investing in AI, but it's unclear if most retailers are ready to adopt generative AI.