Google Completes Rollout of September 2023 Helpful Content Update to Promote More Useful Results
-
Google has completed rolling out the September 2023 Helpful Content Update, which brings changes to ranking systems to promote helpful content.
-
The update includes an improved classifier and alterations to the Helpful Content System's guidelines and documentation.
-
Key changes involve guidance on machine-generated content, hosting third-party content, and advice for sites affected by updates.
-
Google's Gary Illyes provided insights, noting issues with low-quality micro-sites and different ranking signals at URL, host, and domain levels.
-
Google advises affected sites to identify and remove or replace unhelpful content to recover from the update.