Posted 4/4/2024, 3:17:00 PM
Google Mulls Paid Tiers for AI-Powered Search
- Google considering charging for AI-enhanced search features, a major change to its business model
- New search experience uses generative AI to provide direct answers to queries
- AI compute is expensive, especially for inferencing - Google seeking to recoup these costs
- Competitors like Perplexity already offer paid subscription plans for more powerful AI features
- Some offer AI features at a loss (Microsoft's Bing), but may charge companies, not consumers (Arc)