Google CEO hints at paid subscriptions for AI products like Bard instead of ads only

Pichai said subscription models are a "possible path" for Google's AI products like Search Generative Experience and Google Bard.

The CEO pointed to the success of YouTube's subscription offerings as a model.

Revenue from YouTube subscriptions is growing rapidly.

This suggests Google may turn to subscriptions for its AI tools instead of relying solely on ads.

Pichai feels emboldened by the early success of high-priced subscriptions like YouTube TV and NFL Sunday Ticket.