Apple and Google Discuss Bringing AI Capabilities to iPhones
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Apple and Google are reportedly in talks to bring Google's Gemini AI model to power certain iPhone features, showing the importance of generative AI.
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This could just be an extension of Google and Apple's partnership where Google pays billions to be the iPhone's default search engine.
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Apple may use Google's AI as a stopgap while it develops its own in-house generative AI capabilities for iOS.
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Over 170 million "next-gen AI smartphones" with specialized AI chips are expected to ship in 2024, showing the growth of on-device AI.
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If a deal happens, it would set the expectation that generative AI is now an essential and mainstream part of smartphones.