Posted 3/5/2024, 9:16:52 PM
Google Announces Major Changes to Combat AI-Generated Spam and Clickbait
- Google announced upcoming changes to combat AI-generated spam and clickbait in search results, which could reduce low-quality content by 40%
- The changes target "scaled content abuse" like obituary spam and use of AI tools to mass-produce low-quality articles
- Google aims to curb "domain squatting," where sites purchase expired domains to profit from search rankings with AI-generated content
- The policy updates also address "reputation abuse" via low-quality sponsored posts on otherwise trustworthy sites
- Some experts are optimistic the changes could restore search quality, but impact remains to be seen