Google Pays Apple Up to $20 Billion Annually to Remain Default iPhone Search Engine, Deal Under Antitrust Investigation
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Google pays Apple an estimated $18B-$20B per year to be the default iPhone search engine, accounting for 14-16% of Apple's profits.
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The deal is being investigated by the DOJ in an antitrust suit against Google. The court may rule against Google, forcing it to end the agreement.
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Apple gets about 40% of Google's traffic acquisition costs, which was $222B in 2022 - putting Apple's take at around $19.5B.
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Apple controls the iPhone, generating over $60B in ad revenue. Both companies benefit financially from the deal.
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If the deal ends, Apple could add other search engines like Bing or launch its own. But the court has yet to decide.