Posted 10/24/2023, 10:30:03 PM
Google Ads Still Strong Despite Competition; Looks to New Formats for AI Search
- Google's core ads business still going strong, earning $44B this quarter despite competition
- Google looking at new ad formats to fit its new AI-powered search experience
- Focus is on smoothly transitioning ads to work with new AI search over the next decade
- YouTube and Google Cloud revenues also grew double digits this quarter
- No successor named yet for outgoing CFO Ruth Porat, but changes may come to "Other Bets" investments