Google Cracks Down on Spammy Sites Manipulating Search Rankings
• Google rolling out changes to search rankings to downgrade spammy, low-quality, and AI-generated content • Specifically targeting content farms, sites renting out space for irrelevant content, and expired domains filled with junk • Sending 60-day warning to sites engaging in reputation abuse to clean up act before downranking • Part of larger push by Google to prioritize humans and real content over machines and clickbait • Ongoing battle against new ways to game the search rankings, but progress being made to surface good content