Google Lays Off Hundreds More in Ad Sales as AI Automates Work
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Google is laying off hundreds more employees, this time from the ad sales division. The cuts target the Large Customer Sales team.
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The layoffs are linked to Google's increasing use of AI, specifically a tool called Performance Max, to automate ad sales functions previously done by humans.
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This continues a trend of layoffs across Google over the past year, including hardware, Google Assistant, AR, News, Waze, Waymo and more.
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Generative AI tools like Performance Max can iteratively test and optimize ads, replacing human judgment.
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As AI automates more functions, more layoffs are expected across the tech industry.