Google Paid Over $26 Billion in 2021 for Default Search Deals, Biggest Cost Revealed in DOJ Trial
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Google revealed it paid $26.3 billion in 2021 for default search agreements with mobile and browser makers, its "biggest cost." This was a significant increase from $7.1 billion in 2014.
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Google wanted to keep the cost of these agreements secret, but the judge ordered the numbers revealed during the DOJ antitrust trial.
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Google argues default deals don't cause its dominance; instead it dominates because of constant innovation and investments to stay relevant.
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Google views Amazon and TikTok as bigger competitive threats than Bing, especially with younger users.
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Google CEO Sundar Pichai will testify Monday and likely reinforce claims that smart investments, not anticompetitive deals, enabled Google's search success.