Google Business Profiles Add Social Media Integration to Boost Visibility
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Google Business Profiles now allow linking social media accounts like Facebook, Instagram, LinkedIn, etc. to showcase latest posts.
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This provides additional visibility and marketing opportunities for businesses with no extra effort.
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Social media updates are shown in a separate section on Business Profiles.
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Customers can directly access brands' social media from Business Profiles instead of websites.
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The rollout is currently limited, with only some businesses in certain markets seeing the option.