Posted 12/21/2023, 5:54:23 PM
Google's New AI Ad Tools Could Replace Thousands of Jobs, Boosting Profits
- Google's new AI tools like Performance Max can automatically create and optimize ads, replacing some human jobs
- The AI looks at click-through rates to remix ad combinations and find the best-performing ones
- The Information reports up to 13,500 Google ad sales jobs could be affected, with employees reassigned or laid off
- AI-generated ads carry higher profit margins because they require little human attention
- Major changes to Google Ads organization expected to be announced next month