Posted 3/12/2024, 4:18:45 PM
Google Play Upgrades with New Features and Tools to Boost Engagement and Monetization
- Google Play introducing new features like AI-powered FAQs, latest YouTube videos, and immersive ad formats for game listings to attract more users
- Allowing developers to set Play Pass subscriptions discounts and utilize Play Points rewards for in-app offers
- Rolling out new ad products like immersive in-game ads across genres to drive more revenue
- Giving developers tools to target specific groups of players to push purchases
- Expanding Google Play Games for PC program to now allow native PC game publishing on the Play Store