Google Opens Door to Crypto Ads As Bitcoin ETF Approval Looms
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Google is easing its policy on crypto ads to allow promotion of "cryptocurrency coin trusts" like Bitcoin ETFs starting January 29th. This indicates Google is preparing for mainstream adoption of crypto financial products.
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Financial institutions believe the first Bitcoin ETF in the US could be approved by the SEC between January 8-10. Google's policy update lines up with this potential timeline.
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Google currently prohibits ads for most crypto products, but makes exceptions for licensed, compliant crypto exchanges. The new policy further opens crypto advertising.
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Approval of a Bitcoin ETF could expose crypto markets to over $1 trillion in new capital from traditional finance. Crypto prices have already risen lately on ETF approval rumors.
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BlackRock, the world's largest asset manager, applying for a Bitcoin ETF over the summer increased likelihood the SEC approves a spot Bitcoin ETF after years of rejections.