Posted 9/20/2023, 4:38:00 PM

Google Secretly Raised Ad Prices to Hit Revenue Goals, Executive Testifies

Google executive Jerry Dischler testified that the company secretly raised ad prices within search results by 5-10% to hit revenue goals.
Dischler said Google "tends not to tell advertisers" about pricing changes that can increase costs significantly.
In 2019, Dischler discussed "shaking the cushions" to meet revenue targets and avoid stock price punishment.
Dischler said Google earned over $100 billion in search ad revenue in 2020, comprising most of its proceeds.
The antitrust trial alleges Google pays partners billions to maintain dominance in online search.

nypost.com

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9/18/2023

U.S. Seeks Public Access in Google Antitrust Trial over Online Ad Pricing

The U.S. Justice Department objects to excluding the public from court discussions on Google's pricing for online advertising, arguing that it is essential information in the antitrust case against the tech giant.