Posted 3/6/2024, 8:42:54 PM
Google Cracks Down on AI-Generated Spam Sites in Search Results
- Google announced major changes to its search spam policies to reduce low-quality, AI-generated content in results by 40%
- The crackdown focuses on "scaled content abuse" - sites churning out high volumes of low-quality material to game SEO
- Generative AI like ChatGPT has made it cheap and easy to mass-produce spammy content
- The changes also target "site reputation abuse" - third-parties posting unrelated content on name-brand sites
- Some experts report AI spam sites already being deindexed under the new policies