Google Rolls Out AI Features to Improve Search Experience While Preserving Lucrative Ads
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Google search has become less helpful and more cluttered with ads in recent years.
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Google is using AI, like its new Circle to Search feature, to try to make mobile search more efficient without sacrificing ads.
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AI-powered multi-search will provide summarized responses to visual searches, like identifying a board game and summarizing how to play.
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These new AI search features are rolling out slowly, starting with early testers before wider deployment.
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It's an incremental approach as Google tries to balance quality, speed, and factuality with its AI search.