Posted 3/26/2024, 5:32:29 PM
Google Expands AI-Generated Search Answers to Small Percentage of Users
- Google is testing AI-generated answers at the top of search results for some users
- Previously this was only shown to opted-in beta testers, now expanding to small % of all searches
- AI answer aims to give more context; shows citations and sources
- Part of Google's push to integrate AI features like Lens and multi-modal searches
- Controversial change that could significantly impact site traffic and daily search habits