Google Bets Big on AI-Powered Search While Rivals Gain Steam
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Google Search Generative Experience (SGE) using AI to provide more intuitive, conversational search is here to stay despite concerns over copyright and traffic loss.
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By 2024, over 25% of users are expected to trust AI-powered search and 29% would switch to it; Google aims to continue improving speed and performance.
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Google maintains advantage with massive consumer dataset and infrastructure; GPT-4 still seen as superior to Google's Gemini AI.
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Marketers must shift strategy towards long-tail, question-based keywords and aim for diversity of high-quality content types.
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Monitoring analytics and testing AI search assistants critical to optimizing presence as zero-click experiences reduce organic traffic.