Google's Search Engine Expansions Dramatically Impact Organic Visibility and Increase Competition
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SGE results significantly reduce visibility of top organic listings, dropping them over 1,200 pixels down on average when expanded.
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62% of SGE links are from domains outside the top 10 organic search results, indicating increased competition.
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Ecommerce, electronics, fashion searches see greatest SGE disruption; 91.4% of all searches display SGE results.
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SGE may include competitors for brand term searches, challenging brand visibility optimization.
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Adapting to SGE may require more long-form, multimedia content and broader brand presence across channels.